4 Effective tactics advertisers should use to move from email to SMS
Despite the rise of social media, Text Messages are still the most frequently used form of communication in the 21st century! In fact, over 8 trillion texts are sent a year, which is 12 times more than the number of Facebook messages and a absolutely huge 20 times more than the amount of tweets sent daily.
In addition to this, emails which were once one the most powerful marketing tools are receiving a lower number of opening rates than ever before, falling recently to just 13%. So, it’s absolutely no surprise at all that advertisers is making the transition from email marketing to SMS.
So, we thought we’d put together some of the best tactics you can use to make sure your transition from email to SMS is as smooth and successful as possible!
Timing is key
As you probably know, timing is incredibly important in advertising. To ensure your SMS campaign is successful, pledge to only send SMS messages out when your customers are most likely to appreciate them. For example, if you are selling something perhaps you could set up SMS alerts that thank customers for their business or send them relevant information.
Interestingly, emails that are sent out on a Saturday often receive an abysmal response, whereas Saturdays are the best days of the week for SMS advertising. You should also end the message with an expiry date as studies have shown messages that have a limited life span get a larger response than other open ended formats.
Send the right messages to the right people
You’ve probably heard people complaining about the amount of SMS Marketing messages they receive daily from advertisers that often don’t put the time or effort into treating their customers as individuals.
Your audience is much more likely to respond positively to marketing that is relevant to them, so take a look at your demographics and target the customers with information that will be most appropriate for them.
Make fantastic offers
When writing an SMS message, try to think about what you are offering the customer rather than what you hope they will give you. If you do them a service, offer them great deals or content then they are much more likely to appreciate the message and anticipate the next one.
Keep it short and sweet
Most mobile carriers have a character limit of just 160, however this should be more than enough to write your SMS advertisement in. Make sure you get to the point of your message quickly and leave out any trivial information. You can also use URL shortening applications such as Goog.gl or Bit.ly to save even more room and to neaten your message up a bit.
Despite the rise of social media, Text Messages are still the most frequently used form of communication in the 21st century! In fact, over 8 trillion texts are sent a year, which is 12 times more than the number of Facebook messages and a absolutely huge 20 times more than the amount of tweets sent daily.
In addition to this, emails which were once one the most powerful marketing tools are receiving a lower number of opening rates than ever before, falling recently to just 13%. So, it’s absolutely no surprise at all that advertisers is making the transition from email marketing to SMS.
So, we thought we’d put together some of the best tactics you can use to make sure your transition from email to SMS is as smooth and successful as possible!
Timing is key
As you probably know, timing is incredibly important in advertising. To ensure your SMS campaign is successful, pledge to only send SMS messages out when your customers are most likely to appreciate them. For example, if you are selling something perhaps you could set up SMS alerts that thank customers for their business or send them relevant information.
Interestingly, emails that are sent out on a Saturday often receive an abysmal response, whereas Saturdays are the best days of the week for SMS advertising. You should also end the message with an expiry date as studies have shown messages that have a limited life span get a larger response than other open ended formats.
Send the right messages to the right people
You’ve probably heard people complaining about the amount of SMS Marketing messages they receive daily from advertisers that often don’t put the time or effort into treating their customers as individuals.
Your audience is much more likely to respond positively to marketing that is relevant to them, so take a look at your demographics and target the customers with information that will be most appropriate for them.
Make fantastic offers
When writing an SMS message, try to think about what you are offering the customer rather than what you hope they will give you. If you do them a service, offer them great deals or content then they are much more likely to appreciate the message and anticipate the next one.
Keep it short and sweet
Most mobile carriers have a character limit of just 160, however this should be more than enough to write your SMS advertisement in. Make sure you get to the point of your message quickly and leave out any trivial information. You can also use URL shortening applications such as Goog.gl or Bit.ly to save even more room and to neaten your message up a bit.