SMS marketing campaigns are a great way to reach a wide amount of people with your message: after all, all you need to do is press a button. There are other advantages too, such as the lower cost compared to larger scale online marketing, as well as being better for the environment than a traditional paper campaign. Almost everyone is in reach of their phones at all times and more likely to read a text than they would read an email or answer a call; in fact research finds that around 98% of Text Messages are always opened, so there’s clearly a market there.
Of course, successful SMS marketing is not as easy as you might think. Business Text Messaging is a good idea in theory but you have to execute it properly. One of the key aspects of any successful marketing campaign is that you are able to build up strong relationships with your customers instead of just bombarding them with spam-like texts. The best way to achieve this is through content. The content of your SMS is crucial and should be at the centre of your campaign simply because it’s the content that keeps people interested. After all, what is a text if not something to be read?
How can you achieve this as a marketer? It’s all about knowing your customers and the way the business-to-customer relationship works in the modern age. The first thing to remember is that you have to cram all your promotions into a single SMS, which is a difficult task in and of itself, but your content also needs to be able to put the point across whilst encouraging interaction and conversation with your customers. Content needs to be a starting point for a continuing discussion rather than a one-sided conversation that goes nowhere. The content also needs to reflect the interests of your customers; most of the people you will be sending messages to will be existing customers and so your focus needs to be on keeping them interested rather than alienating them with attempts to reach new ones. Encourage them to send you feedback, keep them informed of things relevant to your business and really devote time to carefully crafting your content for your audience.
So above all, content should be the backbone of your SMS Marketing campaign. Nothing will turn off a customer faster than feeling like they’re being harassed and spammed with texts that have nothing to do with them.
Of course, successful SMS marketing is not as easy as you might think. Business Text Messaging is a good idea in theory but you have to execute it properly. One of the key aspects of any successful marketing campaign is that you are able to build up strong relationships with your customers instead of just bombarding them with spam-like texts. The best way to achieve this is through content. The content of your SMS is crucial and should be at the centre of your campaign simply because it’s the content that keeps people interested. After all, what is a text if not something to be read?
How can you achieve this as a marketer? It’s all about knowing your customers and the way the business-to-customer relationship works in the modern age. The first thing to remember is that you have to cram all your promotions into a single SMS, which is a difficult task in and of itself, but your content also needs to be able to put the point across whilst encouraging interaction and conversation with your customers. Content needs to be a starting point for a continuing discussion rather than a one-sided conversation that goes nowhere. The content also needs to reflect the interests of your customers; most of the people you will be sending messages to will be existing customers and so your focus needs to be on keeping them interested rather than alienating them with attempts to reach new ones. Encourage them to send you feedback, keep them informed of things relevant to your business and really devote time to carefully crafting your content for your audience.
So above all, content should be the backbone of your SMS Marketing campaign. Nothing will turn off a customer faster than feeling like they’re being harassed and spammed with texts that have nothing to do with them.