With more and more people relying on their mobile phones as a complete communication tool, it is more important than ever that businesses take advantage of services including automated texting services, text message marketing and others. Many people prefer to deal with businesses online or via email as well as via business text messaging, out of convenience as well as a dislike of talking to customer service representatives. Below are some ideas of how you can use text services in your business to help put your employees back in touch with customers.
Using Text Messaging to Market Products and Services to Customers
If you rely on emails, phone marketing or even postal marketing, you may find that you have low read and response rates. However, text messages have open rates of up to 95% which means that you will have a better chance of being seen by your customers in this method rather than phone calls or emails. Creative solutions which can ensure even better results include using MMS such as video or picture messaging in order to get your message across.
Offer Customer Service Options Via Text Message
It’s no secret that most people would prefer to handle their business via email or online – for a number of reasons. Offering customers the chance to communicate through Text Message Services, either to contact you with problems responds to surveys and more. This means that your staff will still be able to engage with customers and clients, but using their preferred method, which ensures better results.
Location Based Services
Offering your customers location based services through Text Message Marketing can give them a more personalised service, and will allow you to use your customer data more effectively as well as save time and money by targeting those who might be able to use your services, rather than sending them out to everybody.
If you’re struggling to communicate with your customers, text message services are a low-cost easy solution which will help to produce better results for your company. Being able to contact your customers using a service they already use and understand gives those flexible options and the confidence to engage with your employees. There are a number of ways in which you can use text message marketing, all with a number of benefits for both your business and your employees.
Using Text Messaging to Market Products and Services to Customers
If you rely on emails, phone marketing or even postal marketing, you may find that you have low read and response rates. However, text messages have open rates of up to 95% which means that you will have a better chance of being seen by your customers in this method rather than phone calls or emails. Creative solutions which can ensure even better results include using MMS such as video or picture messaging in order to get your message across.
Offer Customer Service Options Via Text Message
It’s no secret that most people would prefer to handle their business via email or online – for a number of reasons. Offering customers the chance to communicate through Text Message Services, either to contact you with problems responds to surveys and more. This means that your staff will still be able to engage with customers and clients, but using their preferred method, which ensures better results.
Location Based Services
Offering your customers location based services through Text Message Marketing can give them a more personalised service, and will allow you to use your customer data more effectively as well as save time and money by targeting those who might be able to use your services, rather than sending them out to everybody.
If you’re struggling to communicate with your customers, text message services are a low-cost easy solution which will help to produce better results for your company. Being able to contact your customers using a service they already use and understand gives those flexible options and the confidence to engage with your employees. There are a number of ways in which you can use text message marketing, all with a number of benefits for both your business and your employees.