Buyers, sellers and SMS messages.
Given the exponential economic growth experienced by countries such as Brazil, Russia, India and China (BRIC) it is not surprising to learn that these countries have experienced an explosion SMS messaging services.
Take China as a prime example of this trend. It has a vast population with one of the largest subscribers of smart phone users in the world. Coupled with this, you have an ever increasing section of the population which is becoming more socially mobile, and this is occurring in both urban and rural areas of the country. This means that marketing companies can tap into a vast pool of marketing potential.
SMS marketing services allow companies to capitalize on this opportunity with personalized and individual marketing communication targeting. Mass, yet individualized marketing is a highly effective tool for communicating to the people of today's media savvy market audience.
Another benefit that these services offer is the ability for your phone to utilize and work with the phone's GPS capabilities. Together, these services can deliver localized, personal marketing SMS Services. Say for example someone was in a shopping center, a local firm could inform the person (if they had subscribed to certain services) of a deal, special offers or simply that their service was nearby.
Additionally one could receive text alerts for their personal banking, be notified of upcoming debits/credits into savings and current accounts and with the use of applications be able to order a diverse range of products. The bank could even notify you if they suspect there has been fraudulent activity on your account, allowing you respond to the bank with simple SMS replies.
Finally, with mobile SMS Services one could pay any number of utility bills, even check on utility usage. For example, how much water had been used in any given time frame?
All of the above benefits corporations, service providers and aides the sales of goods. Above and beyond this, mobile SMS marketing benefits the consumer as it is effortless, convenient, personalized and time saving. Saving time, being one of the most fundamental needs of any citizen living in the 21st century.
A few years ago, this kind of service would not have been possible in these BRIC countries due to higher levels of poverty, a higher proportion of their populations living in rural areas and lack of investment in telecommunications infrastructure. To that end, there has never been a better time to embrace SMS services.
Given the exponential economic growth experienced by countries such as Brazil, Russia, India and China (BRIC) it is not surprising to learn that these countries have experienced an explosion SMS messaging services.
Take China as a prime example of this trend. It has a vast population with one of the largest subscribers of smart phone users in the world. Coupled with this, you have an ever increasing section of the population which is becoming more socially mobile, and this is occurring in both urban and rural areas of the country. This means that marketing companies can tap into a vast pool of marketing potential.
SMS marketing services allow companies to capitalize on this opportunity with personalized and individual marketing communication targeting. Mass, yet individualized marketing is a highly effective tool for communicating to the people of today's media savvy market audience.
Another benefit that these services offer is the ability for your phone to utilize and work with the phone's GPS capabilities. Together, these services can deliver localized, personal marketing SMS Services. Say for example someone was in a shopping center, a local firm could inform the person (if they had subscribed to certain services) of a deal, special offers or simply that their service was nearby.
Additionally one could receive text alerts for their personal banking, be notified of upcoming debits/credits into savings and current accounts and with the use of applications be able to order a diverse range of products. The bank could even notify you if they suspect there has been fraudulent activity on your account, allowing you respond to the bank with simple SMS replies.
Finally, with mobile SMS Services one could pay any number of utility bills, even check on utility usage. For example, how much water had been used in any given time frame?
All of the above benefits corporations, service providers and aides the sales of goods. Above and beyond this, mobile SMS marketing benefits the consumer as it is effortless, convenient, personalized and time saving. Saving time, being one of the most fundamental needs of any citizen living in the 21st century.
A few years ago, this kind of service would not have been possible in these BRIC countries due to higher levels of poverty, a higher proportion of their populations living in rural areas and lack of investment in telecommunications infrastructure. To that end, there has never been a better time to embrace SMS services.