Reach out to your audience with a personal text
Successful marketing has gone far beyond the days when a local artist painted billboards for display in their town. Nowadays technology is at the forefront of successfully reaching a target audience, and with focused use SMS messages have become the method of choice. Blanket marketing with spam flyers posted through letterboxes get just as quickly posted into the bin. The impersonal approach of mass marketing has swiftly lost favour as customers become increasingly savvy and respond to campaigns that are more directly tailored to themselves.
Unlike emails, an SMS message is almost certainly going to be opened: emails frequently get filtered into a spam folder before the heading’s even been seen, let alone the body copy has been opened and read. Mobile phones go everywhere these days, meaning that no matter where the recipient is during their day to day routine they will receive SMS Messages on the go. This immediacy is helped by the fact that all it takes to open a message is a simple press of a button, especially with 3G being so prevalent, meaning that click-through options to hyperlinks can be selected straight away.
SMS messages are perceived as quite unobtrusive as well. Consider cold calls from marketing companies: nobody likes those. Receiving a phone call in the middle of dinner is a major disturbance, however a little beep and flashing light on a phone is far less distracting and far more welcomed. It’s also far cheaper to instigate, and there’s no risk of a lax employee accidentally offending a customer with their poor telephone manner. Ironically perhaps then, an SMS message is usually seen as a friendlier option, and is a better way of keeping customers happy.
Another surprising advantage SMS campaigns have is that SMS surveys are more likely to be completed than paper or email surveys, which is due to the success of games and apps. Customers are so used to playing games and apps on their phones that the idea of an SMS survey is seen as fun. Again, the fact that SMS Services can be made to feel more personal will increase the reply rate. This makes it an easy way to measure a campaign’s success and decide how to direct future marketing by tweaking the tone to suit more of the target demographics’ needs. Because a campaign is only ever successful if it’s reached the people who it’s aimed at: and most importantly if they’ve read it.
Successful marketing has gone far beyond the days when a local artist painted billboards for display in their town. Nowadays technology is at the forefront of successfully reaching a target audience, and with focused use SMS messages have become the method of choice. Blanket marketing with spam flyers posted through letterboxes get just as quickly posted into the bin. The impersonal approach of mass marketing has swiftly lost favour as customers become increasingly savvy and respond to campaigns that are more directly tailored to themselves.
Unlike emails, an SMS message is almost certainly going to be opened: emails frequently get filtered into a spam folder before the heading’s even been seen, let alone the body copy has been opened and read. Mobile phones go everywhere these days, meaning that no matter where the recipient is during their day to day routine they will receive SMS Messages on the go. This immediacy is helped by the fact that all it takes to open a message is a simple press of a button, especially with 3G being so prevalent, meaning that click-through options to hyperlinks can be selected straight away.
SMS messages are perceived as quite unobtrusive as well. Consider cold calls from marketing companies: nobody likes those. Receiving a phone call in the middle of dinner is a major disturbance, however a little beep and flashing light on a phone is far less distracting and far more welcomed. It’s also far cheaper to instigate, and there’s no risk of a lax employee accidentally offending a customer with their poor telephone manner. Ironically perhaps then, an SMS message is usually seen as a friendlier option, and is a better way of keeping customers happy.
Another surprising advantage SMS campaigns have is that SMS surveys are more likely to be completed than paper or email surveys, which is due to the success of games and apps. Customers are so used to playing games and apps on their phones that the idea of an SMS survey is seen as fun. Again, the fact that SMS Services can be made to feel more personal will increase the reply rate. This makes it an easy way to measure a campaign’s success and decide how to direct future marketing by tweaking the tone to suit more of the target demographics’ needs. Because a campaign is only ever successful if it’s reached the people who it’s aimed at: and most importantly if they’ve read it.